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322, The New Optimum 400 Revolutionary Slow Juicer*, 249,

The New Optimum 400 Revolutionary Slow Juicer*

Up to 50% more healthier juice

With its slow juicing technology, it will cold press the juice, squeezing it slowly at a speed of just 65 RPM, keeping all the healthy ingredients and enzymes.

1 Month Free Trial, Unrivaled Quality, 10 Year Warranty, More Flexibility & Additional Healthy Juice with Every Use - SGS Certified & Approved.

Rated #1 Juicer 2014 by T3 Magazine (see article here)

The benefits of Slow Juicing Technology vs Traditional / Mainstream Juicers

More Juice
Up to 50% more

  Cold pressed juicers operate at much lower speeds (65-80 RPM) keeping heat generation to a minimum. The gentle squeezing and crushing action retains maximum amount of nutrients and Juice, as produce is never exposed to heat.   Traditional juicers spin up to 30,000 revs per minute. This pumps air through produce, incurring premature oxidization. The blades shred fruit and vegetables into tiny particles exposing them to air, compromising their nutrient value & quantity.

More Nutrients
Up to 42% more vitamin C, up to 60% more vitamin A. 

  Many more nutrients are present in our juice as the temperature remains very low, due to the low RPM of just 65. And the juice is squeezed out rather than grated & smashed.   Higher temperatures are reached with the high speed grating and smashing motions causing enzymes and other nutrients to denature.

Better Juice Quality

  Slow extracted juice is safe in the Fridge for up to 2-3 days. Very little foam is produced and the enzymes and nutrients are generally left whole which means your juice will last and be just as healthy for you.   Traditional juicers smash, grate and heat up the nutrients and enzymes so they are killed off in the process. You need to drink up immediately to get the goodness as it is already very broken down.

Additional Flexibility

  The Optimum 400 works like a charm when juicing wheatgrass and other leafy greens. It can also make nut butters, ice cream, tofu and baby food!   Struggles with wheatgrass and other leafy greens making mainly foam. There is no chance of making nut butters, tofu or ice cream either!

Lower Noise Levels

  30-50dB - very quiet   70-80dB similar to a vacuum cleaner

Below is a factual comparison between the Optimum 400 and the Hurom 400:

    Optimum 400   Hurom 400
RPM (lower = slower juicing):   65   75-80
Average Noise:   30-50dB   30-55dB
Watts:   150 watts   150 watts
Continuous juicing
  30-45mins   30mins
Warranty:   2 years on motor and parts   10yr motor 5yr parts
Induction Motor:   Yes   Yes
Juicing Capabilities:   Soft & Hard Fruit and Veggies, Wheatgrass, Nuts & Soybeans   Soft & Hard Fruit and Veggies, Nuts and Soybeans
Juice Tap:   Yes   No
Blank Plate:
(For Ice Cream & Nut Butter)
  Yes   No
Price:   From £189   £299*
*As seen in Selfridges 02/03/14 
Material for Jug & Bowl:   Tritum (Higher Quality)   AS Plastic
We do not distribute any Hurom Products
This is a factual comparison between Optimum and Hurom
We are not implying Hurom is an inferior product


Below is a factual comparison between the Optimum 400 and the Kuvings 998SAS:

    Optimum 400   KUVINGS 998SAS
RPM (lower = slower juicing):   65   80
Average Noise:   30-50dB   30-50dB
Watts:   150 watts   250 watts
Continuous juicing time:   30-45mins   30mins
Warranty:   10yr motor
5yr parts
  20yr motor
5yr parts & labour
Induction Motor:   Yes   Yes
Juicing Capabilities:   Soft and Hard Fruit and Veggies, wheatgrass, Nuts and Soybeans   Soft and Hard Fruit and Veggies, Wheatgrass, Nuts and Soybeans
Price:   From £189

*As seen in Selfridges 02/03/14 
We do not distribute any Kuvings Products
This is a factual comparison between Optimum and Kuvings
We are not implying Kuvings is an inferior product

The Optimum 400 Extractor Series Juicer is an everyday cold pressed slow juicer that is great for all your personal and family needs.

Dual stage juicing that effectively juices:

  • Soft fruit e.g. oranges
  • Hard Fruit e.g. apples
  • Soft Vegetables e.g. kale
  • Hard Vegetables e.g. carrot
  • Some Nuts e.g. cashew
  • Wheatgrass
  • Soybeans

Other functions include:

  • Makes Ice cream from frozen fruits e.g. banana
  • Makes Nut Milks with soft nuts
  • Makes Soymilk from soybeans
  • Makes Tofu
  • Makes Baby Food

Benefits of the Optimum 400 Slow Juicer:

  • Able to juice greens, herbs and grasses (with a high yield)
  • Good to juice fruits AND vegetables, including soft varieties
  • Cold pressed, to produce a superior juice
  • Low speed (rpm), to minimise oxidation and produce a longer lasting juice
  • Upright design allows gravity to assist in the juicing process
  • Juice tap to reduce froth and foaming
  • Less waste than centrifugal juicers
  • Child friendly with no sharp blades
  • Space saving design
  • Auto pulp ejection for continuous automatic juicing
  • Built in reverse function eliminates clogging for continuous juicing
  • Easy to clean with only 5 parts which need a quick rinse or wash
  • Internal parts dishwasher safe
  • Low noise!

Domestic And Commercial Functions

  • Fruit smoothies
    The Optimum is designed to make the best fruit smoothies in both domestic and commercial environments, crushing ice and fruits in seconds

  • Green smoothies
    Kale, lettuce, celery, spinach, mints, cucumber, bananas or carrots, the Optimum will make sure your green smoothie is smooth and not fibrous

  • Grinding nuts and grains
    The Optimum's 6-Blade assembly allows it to easily grind whole grains, beans, rice and kneading bread dough ready for the oven

  • Crushes Ice
    The commercial-grade 3 Horse Power motor allows the Optimum to crush large quantities of ice in seconds, perfect for smoothies, slushies and ice cream

  • Nut butters
    Chocolate Hazelnut, Peanut Butter, Almond Butter... you name it! The Optimum will make the most delicious preservative-free nut butters, using only one ingredient

  • Nut milks
    Mix the nuts with some water, blend, filter, and serve for a natural dairy-free bowl of milk and cereal

  • Ice cream from frozen fruits
    The Optimum turns your favourite fruits into a fat free, preservative free, beautiful guilt-free bowl of ice cream

  • Hot Soups
    The same blender which can make frozen ice cream can also make steaming-hot soups from all natural ingredients in less than 10 minutes! This is achieved with the Optimum's incredible speed of 48,000 rpm, allowing the blender to heat the contents through friction heat

  • Spreads and dips
    Whether you prefer a silky-smooth hummus dip or a chunky tomato salsa, the Optimum is here to help, offering you a range of dips and spreads to choose from

  • Fresh Fruit Juices
    The Optimum is able to easily blend whole fruits and vegetables, unpeeled and uncut, creating a healthy juice full of fibre. Best of all... nothing is wasted, so cleaning is quick and easy

  • Cocktails
    Cocktails can be prepared shaken, stirred or blended with ice for a frozen treat in seconds

  • Omelettes
    The same way the Optimum can make a steaming hot soup, the friction of the blades can also cook beautiful omelettes in minutes!

The Optimum 9400 is a durable high speed blender for usage domestically or commercially due to :

  • Its efficient and durable proprietary Carbon Brush Motor: The Optimum's powerful motor varies electricity consumption based on the power required. This allows the blender to outlast most competition with no breakdowns or hassles along the way.
  • Its stainless Steel 6-blade assembly: Equipped with 6 blades, the Optimum can pulverize the thickest ingredients with no hassles and no struggle.
  • Its Intelligent Overload Protection: For extra durability, The Optimum has a built in sensor which automatically switches off the motor when excess usage leading to over heating is detected, prolonging the Optimum's operating life while pre-empting and avoiding breakdowns. If the blender should ever trip - simply switch it back on.
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Industry's Most Comprehensive Warranty Includes Motor & Parts,
Labour & Postage, Expert Support




  • The Optimum 400 Part by Part
  • Homemade Hummus
  • Celery, Apple & Carrot Juice
  • Berry Sorbet
  • Cashew Milk
  • Banana Whip Ice Cream
  • Detailed Assembly
  • Baby Food
Awarded the eKomi Gold Seal of Approval
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We have teamed up with Close Brothers Retail Finance to offer you the possibility at zero cost to spread your payments across 6 months or 12 months with just 10% initial deposit. This applies on any product £279 or more. For example if a product cost is £300, you will pay on order £30 and we will deliver your purchase and then you will pay the balance across next 12 months with a payment of £22.50 each month with finance costing you zero. To apply choose pay by finance when processing your order.

To assist our new customers, we now offer at zero cost the possibility to pay across 6 months. Just pay initially 10% of the product, we will ship it to you and then you can pay the balance at 0 cost across 6 months. To apply choose pay by finance at check out and close brothers retail finance will process your purchase.